Everyone knows podcasting is soooo 2003, so why even bring it up?
How can audio help your internet business grow when we all know “Video Is Where It’s At!”
Well, I have my own thoughts on audio podcasting, but I won’t get into that, not yet at least (I love it).
A few days ago I started going through all the bloggers that I knew that had added a podcast to their blogs; and I wanted to know if podcasting was helping them just as it was helping me.
So I contacted 4 awesome fellow bloggers and asked them to answer these two very simple questions:
1. Why did you start a podcast?
2. How do you think it has helped your business grow?
Needless to say, the responses were great but I’ll let you be the judge of that. After you read their responses, you’ll understand why podcasting is not “old skool” anymore.
The 4 Popular Bloggers (Ladies First):
I started a podcast because I wanted to get in touch with lots of interesting entrepreneurs and this was a value providing way for both of us.
It definitely drove a lot of traffic and very specific traffic since they were people that liked the general concept of the podcast… not just strangers who stumbled upon it.
I actually started podcasting as nothing more than an experiment. One of the lessons in Yaro Starak’s Blog Mastermind program was to interview somebody for your blog. So, I started a weekly series called interviews with up and coming bloggers.
After about 13 interviews one of my guests on the podcast contacted me about launching the idea as a separate venture and BlogcastFM was born. If anything I would say, I’ve been really lucky because I get to pick the brains of the best and brightest minds in the blogosphere.
As a result I’m armed with an arsenal of ideas and information that I bring into everything I do when it comes to my own blogs and things for clients
I started a podcast initially because I had just purchased an MP3 player (iRiver) that had a mic on it that I wanted to have a reason to play with and because years ago a university lecturer told me I had a good voice for radio, so I wanted to be a radio star.
It also seemed like a good way to practice public speaking and since I knew I was good at rambling off the top if my head it would be an easy way to create new content for my blog in a different media format to reach more people.
The podcast turned out to be the best marketing technique for my blog and business that I have ever done, especially once I started interview other people. Podcasts are very easy to share and take on the road, and they build relationships for you in places all over the world long after you release them.
I still receive regular emails from people who tell me they have spent hours digging through the archives of my previous podcasts and enjoying them all. Having a podcast is my number one recommendation for any blogger or person who has content to share online. Audio is my favorite learning format and it’s a great way to establish a following.
I started a podcast because I have a passion for audio content and the radio. First, I am a HUGE podcast and radio fan. I wanted to be just like Dave Ramsey or Howard Stern. I’m certainly not there yet but someday I want to be just as good.
I also think it helps you improve some fundamental skills which are important for business: communicating clearly and creating intriguing content and products.
In terms of how its improved my business, it’s brought a lot of attention through alternate distribution channels like iTunes. It’s also created an incredible network for me to get in touch with in order to find new clients, partners, and friends.
Finally, I believe the audio format is one of the most compelling ways to reach your market because after listening to your podcast for a while your audience feels a real trusting connection to you that I feel is more difficult to achieve in text alone.
You See What I’m Sayin’??
Podcasting is here to stay!
Now you know why I’m so excited about the program I’m putting together. Now you know why I’m putting in hours and hours of hard work to make it awesome; because I know it will help make YOU awesome online.
Podcasting For Bloggers has launched. Learn how to start one for your own blog today.
Leave your comments below… let’s chat