Words help us command attention.
No. Sorry.. scratch that.
The right words said to the right people help us command attention..
… and lots of it.
By the way, if you were wondering how epic content translates into actual sales, then this is the post for you. (keep reading)
Question: How have we been communicating over the past 2 weeks? …there’s only one answer.
WORDS! – plain and simple.
Words are powerful tools and anyone with a computer and an internet connection can use them to attract hundreds and thousands of people online.
If there’s one thing I want you to get out of this post is this:
Words Have Power, Therefore The Writer Has Power.
Read that again … as many times as you need to, until it sticks to your brain like flies on fly paper.
Educate to Dominate
That big bright sexy box sitting in the middle of our living rooms has taught us that selling is bad.
We’ve been programmed to think selling is filled with hype and sleazy tactics … when in fact, it’s something we do every day.
… and we’re pretty damn good at it, too.
Selling online is no different than negotiating with your co-workers about who’s taking vacation first. It’s no different than convincing your brother to help you mount your brand new flat screen TV.
… and no different than convincing the wife to let you chill with the guys this Saturday night.
In order for us to persuade people, we need to get them to see the world through our point of view. So, here’s what you do… educate them. Tell them your ideas and help them understand why your plan makes more sense.
The late Zig Ziglar once said … “you can get everything you want in life, if you just help enough other people get what they want”
So having people’s best interest in mind is a must – there’s no going around that. If you don’t, then that’s when sales can get sleazy and hypey.
Getting people to trust you is a big part of this epic writing thing. It’s one of the top components you should be focusing on as a blogger and entrepreneur.
1. Writing Great Content
2. Generating Leads
3. Building Relationships <- there is it…
4. Making Offers
But trust will only get you so far. If you want to make sales, then you need to first understand your market. What does your audience need help solving? What are their fears and frustrations?
… you’ve heard this all before.
And it doesn’t stop there. Your offer needs to meet the 3 points of this combo:
The Perfect Buying Scenario: “When The Right Words are said to the Right Person at the Right Time“
This is the time where they’re more likely to pull out their credit card and buy from you. Here’s a perfect example of the perfect buying scenario.
Matt just got his heart broken. He’s devastated because Lisa left him. She said she didn’t see the relationship going anywhere and didn’t want to waste each other’s time.
If I had an ebook on “How To Get Your Ex Back” … NOW would be the best time to get Matt to make a purchase, right? .. but why? Because he needs to solve the problem now – not later.
He can’t wait until she finds a new boyfriend. He knows she’ll start dating soon. Matt needs the information in my ebook to get her back.
So my job would be to find as many Matts as possible. How? … I think you know the answer to that question.
Content Marketing. That’s how!
Want to read the other parts of the series? Here they are: