Don’t throw anything at me, yet! Let me explain.
I’m gonna tell you why we need spam and why, the fact that people are buying crappy products, can ultimately lead to guaranteed success for us.
I was reading Predictably Irrational by Dan Ariely over the weekend and I gotta say, We are WEIRD.
We live in a world of relativity. The only way that we can actually KNOW the value of something is by comparing it to something else of the same category. For example, we don’t really know how good of a deal a vacation to Fiji is without comparing it to it’s original price.
The same way we can’t decide on buying a certain SEO product without comparing it to another SEO product with similar features. Relativity is everything.
This Is Why We Need More Spammers & Scammers
Without them, our prospects won’t have anything to distinguish the good guys from the bad. Without them spamming forums and social media with their links, good marketing wouldn’t stand out as much as it does.
It’s unfortunate that a lot of people get scammed. They buy products and never get what they were promised or, they get sold on the hype, only to find out they just bought another PLR product.
But think about..
Without that reality, we wouldn’t have a big list of things NOT to do when trying to build a business online. Knowing that hypey marketing and crappy products are out there, makes consumers way more careful about giving someone their money.
Which, ultimately, makes our job a lot easier since being authentic and providing real value is all we need to do to stand out from all the noise.
But we gotta take it a step further..
You Need A Unique Selling Proposition..
Just like there are a lot of spammers and scammers online, there are also a lot of people doing it the RIGHT way. You need more than just authenticity and content to stand out from the great marketers.
This is what we call the Unique Selling Proposition. It basically answers the question, “why should I buy from you, instead of this other person..??”
Corbett Barr wrote a nice piece on U.S.P’s that I think you should check out. The Ultimate Guide to Finding Your Unique Selling Proposition.
On To You..
Of course, I still hate spammers and scammers – and maybe I’m pushing the envelope too much in this post, but here the question:
What do you think online business would be like without Spammers? Far more competitive? A much nicer place? Speak your thoughts in the comments below..
If you found this post interesting, please share it on facebook, twitter, digg & stumble upon.. I’d really appreciate it
P.S. ..don’t forget to subscribe to the 8-part marketing course..