79.7% – that’s crazy, right?! I mean, how could you automate 79.7% of your business? You would need employees and an entire team of virtual assistants just to make it work, right?
…and what’s up with the 20.3% that’s left? Why isn’t that part of your business automated?
First of all, you must know that this percentage (79.7%) is not based on 20 years of experiments done in some underground marketing lab that I own; whose location is only known by a select few. (O_0) – I simply came up with that number after looking at the four components of internet business building; and based it around the 80/20 rule.(or 79.7/20.3 rule in this case)
The rule says that 80% of our results will come from 20% of our efforts. I’ll tell you what that 20.3% is, and why it’s super important in a little bit. First…
Let’s Talk About Business Automation
There are definitely more pieces you can automate of your internet business than not, but very few of us actually do it. Why?
Oh, I don’t know, maybe we like to stay busy and feel productive.
Or maybe some of us just don’t know what these pieces are or how to make them work on autopilot. Whatever the reason, my hopes is to help you recognize which part of your business you can set and forget, and which pieces you need to work on everyday.
Here’s what they are…
1. Automate Lead Generation
By this I mean the process that your site or blog visitors go through to get on your newsletter or email list. This process has been automated on this blog for over 8 months. I might go back and tweak a few things for testing, but other than that -it’s a set and forget component of my business.
2. Automate Sales Process & Product Delivery
Whether you have a product or a service, you can automate the actual sales process. This includes having the sales page with the offer and the back-end (geeky) stuff to handle the membership or delivery or the product. Unless something goes completely wrong, this is another piece of you can set & forget.
3. Automate Traffic Generation
This might strike a nerve for some of you. How can you automate traffic generation when it’s so hard to get traffic in the first place? No, this is not about using PPC or any kind of paid advertising. You can automate traffic generation after a lot of hard work; month and months of creating great content and building an awesome community of people who like you, and share your message with the rest of the world.
You can automate traffic generation by building your RSS subscriber list, or ranking really high for a ton of your best keywords. After doing this for months, I can now press publish and see visitors coming to the blog – of course, I’m always working on building my audience and building my traffic streams.
4. Automate Relationship Building
This is possible through the use of autoresponders. If you don’t have an email management service, I highly recommend Aweber; I use their service, and they’re awesome!
The way you can automate relationship building with your subscribers is by setting up a set of emails that go out automatically once they sign up. It can be every 3 days or every week; however you do it, it will help you build a deeper connection with them and stay front of mind.
5. Automate Market Research
This is also possible through the use of autoresponder sequences. The way you can automate market research is by setting up an email that goes out 2 or 3 weeks after they sign up asking them to participate in a survey.
This way you can find out what they really want, what their goals are, what they want to learn about and how you help them better. This is invaluable information that you can’t find anywhere else about your market and you can set & forget by setting up ONE stinky email in your sequence.
What’s Up With The Other 20.3% !?
The other 20.3% is the stuff you should never automate, especially if you’re just starting out and want to grow your audience. This is the Content/Product Creation aspect of your business.
Think about it.. if you wanted to automate this part, you would have to outsource your content and that’s not a great way to build a following. Your content is the forefront of your business. This is what makes you special, this is what makes you unique and attractive to your audience.
Your content will ultimately be the reason they buy from you, so don’t try to automate something that is THAT important to the success of your business. This is what you should be spending your time on; creating content that attracts your target audience and creating products to sell them.
But as we all know, getting everything set up is the hard part. Setting up these automated systems to work for you takes a lot of work and strategy to makes them work well. If you have any questions or feedback, leave them below. Remember, I’m here to help.
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